About Us



love holly is the online destination for simple, stylish and utterly effortless pieces. 


I started love holly in 2013 with a vision to create covetable and adaptable everyday pieces which can be worn with a pair of trainers or a more structured wardrobe. 


I love an effortless, cool style and always feel great in just black, grey and white. My Mum definitely influenced my style growing up, investing in timeless pieces that look amazing forever, but I also get inspired by girls all over the world. I adore the contrast between European Chic and slouchy California lifestyle, and always end up with one basic piece in my outfit no matter the time or occasion. For me, it’s about essentials, muted tones and textures - just accessorising to change up a look. I like to feel comfortable and look good but not spend ages doing it!


And with that in mind, the idea of love holly was born. 


I wanted to create an online boutique encapsulating an affordable and easy-going collection with an element of subtle luxury - using British labour, materials and values. So every love holly piece has been hand-made in different towns and cities all over England. The website and all of the packaging have also been sourced and manufactured in Britain. When setting out to create love holly I wanted to take pride in valuing ethical production, fair wages, decent working conditions and positive environmental impacts. 


Along with the wardrobe staples, faux fur accessories and dainty jewellery that I created for love holly, I also wanted to add a concise collection of exclusive vintage pieces to the site. 


All of the vintage pieces are one-of-a-kind I hand-picked from around the world, encompassing a careful edit of true and hand-distressed pieces.  Scouring flea markets in LA, hunting through warehouses in the UK or sourcing up-cycled bags from Cambodia; I want love holly to have the best limited-edition unique treasures on offer. 


I love scrolling the internet looking at street style outfits, and get some of my best outfit ideas by seeing how other girls have put looks together so I want to inspire you too...The Inspiration Gallery is a collection of different looks to inspire and show ways to wear some of the pieces on offer on the site. I share bloggers and style icons outfits as well as customers in their own love holly pieces; so either send any images across to me, tag love holly on Instagram or tweet me (the gold links are at the top of the homepage).


You can also check out the blog for style tips and all things luxe-lounging and utterly British. Don't forget to sign up to the newsletter to get 10% off your first offer as well as other exclusive offers and updates.


 I love styling outfits for friends and family and would love to answer any questions you may have about sizing, styling or just to share anything you come across you think I should know about. I make sure I answer everything so drop me an email at hello@loveholly.co.uk or chat on Facebook or Twitter. 


I am definitely a jersey and denim girl (the bigger the rips the better) and love hand distressing denim to create the perfect, unique pair of jeans. If you don't fancy any of the vintage denim on the site then I also offer a personal denim distressing service. If you want to rip up your fave pair of skinny jeans or turn your boyfriend jeans into shorts just drop me an email at the above address. 


I hope you enjoy the site 


love holly x